Our Team

Larry Herzing


As owner of Fortified Roofing and Siding, Larry is responsible for being the leader. He has chosen a team that he trusts and helps everyone complete the goals of the company. His day to day responsibility is handling all things sales. With his experience in United States Marine Corps, he was taught the concept of honor, unity and commitment and that is how he to chooses run his company.
Larry has a need for speed that he fills by enjoying performance boats and cars. He loves riding in his corvette and boating on the water; he hopes to someday own a MTI performance boat. Larry’s passion also extends to classic cars, every year he enjoys the Barrett-Jackson classic car convention. When he isn’t speeding around you can find him hiking, traveling and enjoying different types of food.


Fun Fact Larry has gone over 160 mph in a MTI performance boat and a racecar.

Murphy Herzing

Chief Woofing Inspector

Murphy Herzing has has been with Fortified Roofing and Siding since its inception in June of 2016, quickly rising to his current title of Chief Woofing Inspector. He places a high priority on safety, and points out that he is always leashed and refrains from jumping up on customers. He credits his mommy with influencing his career and teaching him how to behave in the workplace. She taught him that peeing on the plants is never allowed, and that he should greet everyone with a handshake instead of kisses, as it’s more professional.

An avid napper, Herzing also enjoys going on frequent walks. Although “walk” is a bit of a misnomer, since he likes for his mommy to carry him. After a long day at the office he enjoys a pup cup from Andy’s, sometimes getting a wild hair and having them put bananas in his cup. He enjoys snuggling with all his toys and the pink teddy bear his mommy got him for his birthday.


Fun Fact Herzing says he became interested in the roofing profession because his mom made him, and attributes his success at Fortified to his handsome good looks.

Curt Carleton

Sales Manager

As a former small business owner, Curt knows the importance of the Sales Department. With his 26 plus years of sales experience, 19 of which is in the home improvement industry, Curt specializes in customer service. He values getting to know his customers and building a lasting relationship with each homeowner. As Sales Manager, he is motivated by the trust customers put in him; knowing he will do the job right.
Curt is a huge baseball/softball fan. He was head coach for his son’s baseball team and they were fortunate enough to be selected for the National US team. They traveled to Tokyo where they played against 15 other countries. He has also traveled the US playing competitive softball for many years until his knee gave out. Curt is a dog lover but he is particularly loyal to one breed; the Boxer. Throughout his life he has been the proud owner of 5 Boxers; all of which were adorable.

Fortified roofing and Siding Curt

Fun Fact Curt traveled to Hawaii and snorkeled with a large sea turtle

Bill Hervey

Business Development Rep.

Prior to entering the roofing business, Bill Hervey spent nearly 23 years in banking and insurance.  He learned the value of accountability, relationship-building and good communication from this and even as far back as his lifeguard days in college. He cites the impact of his parents who instilled the importance of honesty, hard work and having a good sense of humor. He feels fortunate to work with great people and have fabulous family support. Another thing he appreciates? Getting to wear shorts at work!

Hervey describes himself as “energetic” and an outdoors guy. When not in the office he’s usually at the lake or somewhere around water with his wife Liz and daughters Allie and Grace.  

Fortified roofing and Siding Bill

Fun Fact Bill is a Eagle Scout.

Veronica Herzing

Director of Operations

As the Director of Operations, Veronica is responsible for making the day run smoothly. She enjoys the closeness of a family owned business where she knows she can use her experience and knowledge to make a difference. Whether it is structure, organization, or efficiency, she knows she can contribute to the overall goals of the company.
Veronica enjoys creating memories (and documenting those memories) with her family either boating at the Lake of the Ozark or having a huge bonfire. Her other interests include reading, coloring and traveling.

Fortified roofing and Siding Veronica

Fun Fact Veronica has a passion for 11th century and earlier medieval history with the aspiration of visiting castle ruins in England, Scotland and Ireland.

Megan Herzing

Director of Marketing

Megan discovered her passion for marketing in high school, but it wasn’t until her sophomore year in college that she declared it her major. As a graduate from the University of Central Missouri, she has refined her ability to understand markets and communicate to her customers. She is responsible for all branding, research, and social media.
Megan is an avid dog lover, she spends time hiking, watching Netflix, and playing frisbee with her Wheaten Terrier, Murphy who is also the Chief Woofing Inspector. And when she has to leave Murphy at home, you can find her at Chipotle or supporting her favorite sports teams. Megan also enjoys research to learn about new things; she dives into topics like fitness, nutrition, and traveling.

Fortified roofing and Siding Megan & The Murph

Fun Fact Megan can tell you about almost any dog breed.

Kate Henderson

Chief Financial Officer

Kate Henderson began her career in accounting at the age of 20, when she took her first income tax preparation course. After a circuitous route, Kate completed her Bachelors in Accounting and English Literature in 2014.
When Kate isn’t keeping Fortified’s finances in line, she enjoys reading, coloring, making music, and just generally being witty. She has three kids that drive her crazy and make her laugh every day.


Fun Fact Few things make Kate smile wider than editing writing for publication. Seas of red ink make her giddy.