Why Choose JamesHardie

James Hardie

Why Choose JamesHardie

Fortified Roofing and Siding of Columbia, MO offers beautiful, long-lasting James Hardie Fiber Cement Siding that is maintenance-free, and durable against Missouri’s weather.

Fortified Roofing and Siding’s provides the strongest and most reliable siding in the industry. When a Missouri storm comes, the last thing you want is anxiety about how your siding is performing. Having siding that will withstand time is crucial. With James Hardie, you get exactly that and more; without having to replace it multiple times. The maintenance-free James Hardie Siding is the only siding manufacturer to have a variety of style all while keeping its durability. That is why many homeowners are now choosing James Hardie Fiber Cement Siding.

Our certified James Hardie installers can create a one of a kind look. So go elegant and straightforward or sophisticated and modern or somewhere in the middle. James Hardie offers different textures, widths, and colors to complement any design you want.

Feel free to go with the best selling HardiePlank® lap siding that features strong lines. Ad depth and character to any gables or dormers to your home with HardieShingle® siding. Alternatively, if you are looking for a rustic style choose from the array of HardiePanel® vertical siding and HardieTrim® boards that has a batten look. No matter your taste, we can a achieve a design you will love and the performance you deserve

JamesHardie Siding and Trim

Siding that combines Beauty with High Performance

As the most popular brand of siding, James Hardie has always lead the industry. Their technologic advancements put James Hardie 5 generations ahead of generic fiber cement. After inventing fiber cement siding more than 30 years ago, James Hardie invests more than $100MM in research and development to continue product advancements.

James Hardie Warranty

Siding Warranty

Protect your home with the top brand of siding backed by James Hardie’s exceptional warranties. Unlike other brands, James Hardie doesn’t prorate their siding and trim warranty coverage. With James Hardie your siding is 100% guaranteed against manufacture defects for 30 years and trim for 15 years.

ColorPlus Technology finishes come with a 15-year limited warranty.


James Hardie® fiber cement products combine beautiful design with high performance. Year after year, homeowners are choosing James Hardie over other competitors because of curb appeal and durability.

JamesHardie® Siding vs. Vinyl

There are many differences between James Hardie siding and vinyl, the first being appearance. James Hardie siding is over five times thicker than vinyl, with deep grooves and an authentic wood-grain effect.

Next is functionality. Vinyl instantly melts when exposed to fire whereas James Hardie products are noncombustible. Vinyl also cracks and warps because of Missouri’s inconsistent weather. James Hardie, on the other hand, is more durable so it will not warp, sag or melt no matter what the weather.

melted siding
OSB siding damage

JamesHardie® Siding vs. OSB

Oriented Strand Board (OSB), engineered wood siding, is made of wood strands that are bonded together under heat and pressure with a resin. OSB is wood meaning used when for siding it is still susceptible to fire, moisture, and pests. However, James Hardie is specially formulated to resist damage from moisture, freezing temperature, humidity, pests, and fire.

Common problems with OSB is the expanding and splitting of the wood over time. When OSB is constantly exposed to cyclic wet and freezing conditions, it deteriorates at a rapid rate.

JamesHardie® Siding vs. Wood

A common problem with wood siding is moisture and mold. Wood absorbs moisture which can lead to mold. James Hardie siding products can replicate the look of wood without the effects of moisture and damage from mold. James Hardie siding products are designed for wet and freezing conditions as well as hot, humid weather, unlike wood siding.

Fire is also a concern with wood siding; James Hardie is fire resistant, so it is much better at withstanding damage, while wood adds fuel to the flames.

Lastly, wood siding deteriorates causing splitting and cracking over time, while James Hardie siding resists weather damage and keeping it from aging year after year.

Siding Products


hardiezone-system copy


James Hardie studied their siding in different climate under the worst conditions: hurricanes, intense sun, blizzards, hail and winds, and more. Realizing each climate had different needs they revolutionized the siding industry by developing the HardieZone system – climate specific products to ensure you have the best performance in your region. For mid-Missourians, the extreme seasonal temperature variations and year-round precipitation; we benefit the most from HZ5® products which are formulated to reduce moisture. This siding helps prevent your siding from growing mold, shrinking, swelling and cracking.

In Missouri, this is a significant benefit for your home. Traditional siding like vinyl can crack in the winter and absorbs moisture causing mold, warping, and buckle in the humid summer months. Siding like cedar expands and contracts with Missouri’s constant temperature fluctuations. With our inconsistent weather siding often fails prematurely; which is why we always recommend James Hardie. Only Hardie products are engineered for your climate.


James Hardie the best siding when it comes to color due to the innovative ColorPlus® Technology. With James Hardie’s exclusive ColorPlus® Technology your home will remain the same color for years to come. No more worrying about fading or a dull looking home.


When you pick a color that’s the color you want. In a year you do not want a dull and faded color that looks “somewhat like the color you picked.” James Hardie has fixed this with the ColorPlus® Technology. It is precisely engineered to block out damaging UV rays, so your color will stay vibrant for longer. Think of it as sunscreen for your paint job.


What makes ColorPlus® Technology so much different? James Hardie developed a system that applies multiple coats, each layer baked on for a finished that is consistent and beautiful.

James Hardie durable-finish

Hardie applies multiple coats  of their proprietary finish to every surface and edge of our siding and trim, leaving no spot uncovered.

baked-on-bond by James Hardie

Between coats, they cure the finish in a controlled environment for an even stronger bond that resists chipping, peeling and cracking.

James hardie painting system

Vinyl siding and paint both fade in the sun. ColorPlus® Technology resists fading and looks good for longer.

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